Miracel Whip
Having targeted frustrated town-house Ute for far too long, it was time for something new. Something fresh. The task: Position Miracel Whip as the exciting, spicy alternative to disgusting, boring Mayo. In a nutshell: Fuck boring, fuck standard - time for a colourful, more exciting life. Our campaign "stay hungry" was the agency favourite from the very beginning.
Dragged back to the client in every subsequent presentation. With a spectrum ranging from drop-dead hilarious to completely bizarre and emotional. We put our hearts and souls into this one. But alas - we lost. The winner: an exploding potato salad. Ah well - who cares. We'll stay hungry, because we're nowhere near feeling full.
The Campaign "Stay Hungry." (Moods)
The Campaign "Spice it up." (Moods)
The Execution "Spice it up.": Website Redesign
