Help your Hero
For paysafecard - an online prepaid card - we developed a campaign targeting a very specific audience: MMORPG-Gamers (For the non-gamer: World of Warcraft & Co.). The premise: What happens when you can't pay for your hero anymore?
Originally planned as a campaign for the german-speaking world, the whole thing erupted. Nice one! The campaign was promptly adapted for use in 12 further countries - we even had action figures once everything was said and done!
The campaign "Don't let your hero down."
Microsite
