Cymbalta Campaign
A call from the U.S. and I was on my way to New York. New York - Yeah! Global Pharmaceuticals - shiiiiiit! But to our surprise - and the clients surprise - Ads for Antidepressants can be atypical and fun for a change! In the end we still lost the
international internal pitch. Winner of Hearts, Loser of Qualitative Testing. The winner is: Stockbullshit featuring mother and child. Pharma will be Pharma. Now where are did I leave those damn pills...?!
The campaign "Better can begin here."
The campaign "Helps you help."
The campaign "Prescribe hope."
The campaign "Welcome home."
